Saturday, March 7, 2015

Post 8: Greenpeace UK Commercial: Go Beyond Oil (2010)




In 2010, Greenpeace has made a political campaign that is against oil fracking and drilling. In the campaign video, it starts with explaining humanity dependence on extracting oil, but on the second half, it started to say that our dependence of oil will drill the world in to emptiness and contribute to global warming. While everything was considered valid to this point, the explaining of alternate energy source and solution was relatively vague. The campaign explicitly claims that electric source is an alternative to the oils sources. What the ad did not mention is that electricity is also not exactly the cleanest energy and the electric car batteries can be a big factor for the pollutions. If Greenpeace are dedicated in creating a sustainable environment, they need to think about the next steps after abandoning oil drilling and consuming. The electric consumption also produces large amounts of CO2 and thus causes more likeliness for global warming. According to "Spatial and temporal heterogeneity of marginal emissions: Implications for electric cars and other electricity-shifting policies" by Joshua S. Graff Zivin, Matthew J. Kotchen, and Erin T. Mansur, The power plants that existing on earth generates randomly large amounts of the carbon dioxide and there are no definitive way to seek out the most responsible power plants that creates CO2. It is true that alternative energy source is yet and need to be found, but dependence on power plants is not one of them as power plants produces no less pollutions to our environment.

source:Joshua S. Graff Zivin, Matthew J. Kotchen, Erin T. Mansur. (2014). Journal of Economic Behavior & Organization(7), Part A,  248-268
doi:10.1016/j.jebo.2014.03.010

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