Post 6 Gender Stereotype in Advertising

The purpose of commercial and advertisement is to sell something to audiences. When it come to woman in commercial, sex-related theme will likely be involved as it will attract peoples attentions. In other words, women are often shown as the willingly and unwillingly the target of the gender stereotypes in our media. Such phenomenon will continue to exist if people continuing on falling with commercial that is sex-related. Even though most of people knows using sex as selling point is not the most moral idea in advertising, but it is most likely effective. Sexism in commercial has been a trend, according to "Sexism in Advertising and marketing to Woman" by Michelle Miller, the sexual portrayal such as woman's body parts, positioning, and speaking in advertising has become very obvious and advertising companies are pushing the boundaries even further because people are just easily fascinated by such portrayals. The 2014 Subway Halloween commercial depicts no less of such situations as it shows that Subway's sandwich help keep a woman's body in shape for her Halloween costumes.

Journal source: Miller, M. (2005). Sexism in advertising and marketing to women. International Journal Of Advertising, 24(1), 113-115.