Advertisements for alcohol drinks is often associated with parties or leisure moments, and the poster of "La Ve Triple Filtree" from Stella Artois is no exception. In the poster, we have an intimate dressed blond lady and a blond man standing on the balcony of a resort hotel. The lady was in the dress is holding the wired phone along with her hip, which maybe sexual suggestive. The man in the white shirt was standing in front of the lady, laying his elbow on the balcony while reading the brochure, which most likely related with the beer product because of the obvious product name and image. In other words, it seems like the high classed couple ordering something to enjoy their times and the are thinking about ordering the product that is presented at the lower right corner while the product not on the top of the poster. On the lower left corner, we got at description on why this beer is special as it is triple filtered.
Consumer Behavior Analysis:
1. Gender Split: This ad seem like it is for mostly for mens. The adviser seems to believe that it is every man's dream to go out on vacation with a sexy lady (or special someone) on the side, and with a beer is the dream come true.
2. Age: It is most likely men from 21 - 65 years old.
3. Marital Status: As for this, it can be universal for both single or married man. husband/boyfriend ordering beer (the product) for himself and his wife/girlfriend at the resort vacation.
4. Judging from the wearing of the man in the poster, it tried to attract the traditional white-collar male people in the society. the man in the poster seem like a higher up on the vacation.
5. Car: Most likely the Sedans from Honda or Chevy
6. Urban/Rural: Definitely Urban people but can also attract rural people who know what it is
7. Grocery Shopping: Most Likely the consumer will go to Safeway, but 7-11 or other liquor stores might be consideration
8. Favorite clothing brand: It might be Nautica or Tommy Hilfiger.
9. Favorite Music: Pop singing or Classical musical
10. Favorite Movie: Citizen Kane, Taken 3, Expandable. Drama or action movies
11. TV or TV shows: NBC, Top Gear, Undatable, Family Guy
12. Alcoholic Drink: Budlight, of Stella Artois
13. Non Alcololic Drink: Water, Coke, Orange Juice, Tea
14. Favorite Eatery: Stake, fruits, pasta, subway sandwich
15. Fragrance: BOSS
16. Sporting Activity: Tennis, Surfing, Soccer, Pool, and tracking
17. Favorite Vacation destinations: Beaches, Mountain, Boating, Cruising
18. Dog or Cat: most likely any dogs, like Chihuahuas, Labradors
19. Kid Names: Johnny, Sammy, Jen,
20. Mac or PC: Apply to both platforms.
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