Post 3: Semiotic Analysis

Blog Post #3 Semiotic Analysis

Printed Ad:

This particular printed ad was founded in the "Dirt Rider" magazine was called "Healthcare for your bike" by Pivot Works. The denotation is the X-Ray structure of the dirt bike as a hospital patient. Viewers got to see the structures of the "patient" bike as the connotation aspect of the ad. The ad pointed out the problem area of the bike. The ad even went further and added the little patient status in between the bike and the title banner. Finally, the name of the company "Pivot Works" located between the wheels of the bike. In the lower left corner of the ad, the company offering their bearings and seals as the "prescription" for the bike. It tries to give the viewers the semiotic senses of the bike is as important of the owner's health.

Signifier: The X-ray on bike

Signified: The Bikes condition (health)

Denotation: The bike and it structures, problems, and the bearing and seals to fix the problem.

Connotation: The bike is the patient that needs to be treated

Myth: Pivot Works' product was the solution of the problem (or bikes disease)

Video Ad:

This particular ad from Toyota is trying to symbolize the safety their production cars with computer systems that help prevent accidents.. The reason why they make is ad interesting is that the audience got to see how does the accident preventing system works, such as vehicle stability control or line keep assist that keep the drivers on the track, or pre-collusion systems that help drivers prevent the fatal accident. It is a very straight forward ad that tell the potential customers that this car company values safety above all and has the technology to prove their ideals in driver safety.  

Signifier: Car that can prevent accidents

Signified: Car with awesome technology

Denotation: This new system now rolling across the new Toyota cars

Connotation: Our cars protect the drivers from dangerous situations

Myth: Our car is the safest with technology that prevent accidents

Public Ad:

This is the public ad that is shown above the door way on a subway retail store. It has the chicken sandwich covered the right half of the whole ad. On the left half of the ad it show the name of their new product called: "Grilled Chicken" and the main trademark SUBWAY right below their new product. This ad is very self explanatory by showcasing (obviously exaggerated) details of the 6-inch sandwich to attract the potential customers.

Signifier: The chicken sandwich

Signified: Try our new product

Denotation: A nice look at the sandwich

Connotation: Try out new sandwich

Myth: Everyone should try this new flavor