LAY'S Do Us A Flavors 2015
The practice of stereotype throughout our history is inevitable, be they positive, neutral, or negative portrayal. Stereotypes on race and gender exist in every single part our perception and it comes in any size and shapes. Let take examples from food, tastes, and flavors. People automatically associated that flavor with the origins of the related cultures and it people. For instance, we automatically associate wasabi with Japanese or Asian culture. Such idea is also shown in this commercial. We all does stereotype on race consciously or unconsciously, and how is it appropriate in the society are still debatable.
Stereotypes in food related advertising are perhaps one of the most difficult issue for many ad agency these days. The company wanted to depict the themes of the food in a rightful method, yet they may offend the certain groups of people unconsciously through racial stereotypes. In "25 Most Racist Advertisement and Commercials" there are many racist ad commercial that involves with food in American history such as Lucky Charms cereals commercial and the older Jello commercial.
Website link: http://www.adsavvy.org/25-most-racist-advertisements-and-commercials/
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